Protect & Lubricate

Protect & Lubricate is a tongue-in-cheek, short-form spec ad for WD-40 - created independently by SubMotion Productions, between commercial shoots, as a way to flex some creative muscles and have a bit of fun.

Entirely uncommissioned and self-funded, the film leans into Pot Noodle style advertising and British humour, complimented with strong visual storytelling to reframe a household staple in a cinematic, slightly chaotic light.

Originally conceived as a pitch concept that was “probably too bold to be bought,” we decided to bring it to life anyway.

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Written & Directed by: Richard Prendergast

Produced by: Rachel Prendergast

Director of Photography: Tom Coe

Gaffer: Misha Panov

Compositor: Jack Pond & Framestore

Make-Up Artist: Suzie Love

1st AC / Focus Puller: Jake Loft

Runner: Oscar Sykes

Unit Stills: Chris Roberts

Cast:

Dad – Nick Murray-Brown

Mum – Jules Shevlin

Daughter – Leah Feetham

Boyfriend – Sami Bayakly

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Created by: SubMotion Productions (UK)

www.submotion.net